OPEL Tour de Zafira
Tour de Zafira was Opel’s game during the Tour de France. The Opel Zafira Tourer is a car with a Flex-Fix system, a bike carrier that can hold up to four bikes. Four Facebook friends had to team up to win the game. They individually had to provide the right answer to questions about the Tour. Apart from the right answers, the speed of answering was crucial for the team to get a position in the ranking. The winner of this trivia game could win a bike trip to France with this bike-friendly car.